Postpak [2025]
Postpak is a video work presented as a hand sanitizer designed for the impulse to post. Framed as a functional product, the work satirizes compulsive documentation, social-media visibility, and the performance of cultural capital. The act of pouring and rubbing becomes a gesture that proposes withdrawal as an alternative to constant self-circulation. Through humor and product logic, Postpak reflects on contemporary economies of attention and the desire to remain present by disappearing.
This work was produced based on curatorial frameworks and concepts developed by metr.cube.
Postpak, video, 1 min, 1920 × 1080 px.
metr.cube, 3rd Cube: Breaking Ads!, 2025.
metr.cube, 3rd Cube: Breaking Ads!, 2025.
Postpak, poster, 50 x 70 cm, metr.cube, 3rd Cube: Breaking Ads!, 2025.
